TRYNEW 2024 Dealer Annual Conference: Empowering Growth, Together
Chongqing, China December 4-5, 2024 – The TRYNEW 2024 Annual Dealer Conference and the launch of the "Tongcheng Yixuan" (Local Easy Choice) platform successfully concluded at the Yinxin Century Hotel, gathering over 400 distinguished dealers and building materials industry leaders from across the nation. Themed “Embracing Policy Winds, Harnessing Local Traffic,” the event highlighted industry opportunities, showcased technological advancements, and reinforced TRYNEW’s commitment to fostering mutual success with its partners.
01#
Seizing New Opportunities Amid Policy and Digital Transformations
Against the backdrop of favorable housing policy shifts and economic growth, TRYNEW’s General Manager, Mr. Liu Huiwen, delivered an inspiring keynote address. “With initiatives like the transformation of urban villages and over ¥4 trillion in project loans, the building materials industry is on the brink of a new wave of growth,” he stated. “TRYNEW is dedicated to empowering our partners with innovative technology, enabling them to embrace digital transformation and thrive in an increasingly connected global market. Our ‘Belt and Road Initiative’-aligned strategy is also paving the way for bringing high-quality Chinese-made products to more countries worldwide.”
02#
Unveiling ‘Tongcheng Yixuan’: A Smart Marketing Revolution
A key highlight of the conference was the grand launch of the Tongcheng Yixuan platform, co-developed with Hangzhou Huiyan Media Technology Co., Ltd. (TRYNEW’s Subsidiary) This industry-specific platform, designed for the building materials supply chain, integrates a one-stop delivery and operation center with advanced S2B2C systems. It aims to seamlessly connect resources, optimize transaction efficiency, and empower dealers with cutting-edge digital tools to blend offline and online retail models.
Attendees explored the platform through immersive demonstrations, witnessing firsthand its potential to revolutionize traditional business practices with features like product management, order tracking, and streamlined distribution.
03#
Sharing Success Stories and Planning for the Future
The conference spotlighted stories of transformation from TRYNEW’s outstanding dealers. From embracing digital operations to expanding from single-product offerings to comprehensive solutions, these stories offered practical insights and inspiration. In addition, TRYNEW unveiled its 2025 channel policies, further enhancing its partner support system with tailored resources for growth and innovation.
04#
Recognizing Excellence and Strengthening Bonds
In a celebratory ceremony, TRYNEW honored its top-performing dealers of 2024, recognizing their unwavering commitment and achievements. Award recipients expressed their dedication to deepening strategic partnerships with TRYNEW, fostering competitive advantages in a rapidly evolving market. The evening’s gala dinner showcased the warmth and unity of the TRYNEW family, underscoring the company’s people-first culture.
05#
Building a Brighter Future Together
As the industry moves into 2025—a pivotal year for integrating digital transformation into the building materials sector—TRYNEW is committed to leading the charge. Leveraging the Tongcheng Yixuan platform, the company aims to empower dealers with smarter tools and solutions, facilitating their transition to internet-driven, digitized, and intelligent business models.
“In this era of unprecedented opportunities and challenges, only through continuous innovation and close collaboration can we seize the market’s momentum,” emphasized Mr. Liu. “TRYNEW looks forward to working hand-in-hand with each partner, driving success and creating a brighter future for the global building materials industry.”
Join the TRYNEW Family TRYNEW’s 2024 Dealer Annual Conference celebrated the company’s shared journey with its partners while laying the foundation for future growth. With a steadfast focus on mutual support and innovation, TRYNEW invites global building materials distributors to join its network and embark on a path of shared success.